About Us
First Dentist Executive Team
The First Dentist executive team has over 50 years of combined experience in digital marketing and website development! At the risk of aging ourselves in a world full of digital marketing startups, we’d like to showcase our maturity and longevity in the quick paced world of digital marketing and the internet. You won’t find a more qualified team to help you attract new patients online!
Michael Lambe, BA
Founder and CEO
Ross Dunn
Founder and SEO Director
Ross Dunn is the founder of an SEO and web marketing company started in 1997. In 2014, Ross joined forces with First Dentist. Ross has provided search engine optimization (SEO) and consultation services for the likes of Time Inc. Interactive in NY, Johnson & Johnson, Pfizer and hundreds of reputable smaller businesses. He is the host of the popular weekly Internet radio show and podcast SEO 101 on WebmasterRadio.FM where he discusses the latest SEO and online marketing strategies
Andrew Bernhart, MBA
Vice-president Marketing
On the creative side of First Dentist, Vice President of Marketing Andrew Bernhart knows his clients want the best. They want websites that are both beautiful and easy to use, and they want digital marketing plans that produce real results. Andrew makes sure they get what they want, and he provides a level of customer service not always expected in the data-driven world of SEO. For Andrew, earning a client’s trust comes first. The job takes transparency, communication, and teamwork, and Andrew’s efforts drive First Dentist to be a growing name in digital marketing for dentists.
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With over 10 years of digital marketing experience, Andrew has a unique perspective of what it takes to help dentists thrive. His master’s degree in business administration includes a focus on strategic digital marketing. That educational background launched a career that led to his essential role within First
In the office, Andrew is
For Andrew, attracting new patients to a dentist’s website and improving their bottom line is all part of his bigger goal to help others. By helping dentists manage the marketing aspect of their businesses, he feels he’s able to make positive changes in his clients’ communities. His intent in the morning is to make a tangible difference in someone’s welfare, and at the end of the day, he accomplishes that by helping dentists help their patients. He says,
“Dentists should focus on dentistry. It’s an important job that people rely on. Let us handle the marketing side of things. Its what we’re good at.”
With clients across Canada and the United States, Andrew has indeed proven he’s good at what he does. His website designs earn real results, and his efforts in digital marketing lead to noticeable improvements in how dentists attract new patients and increase profits. Above all, Andrew wants his clients to know he cares. He cares about their businesses, and he cares about their patients. His combination of professional experience, perspective, and skill make him a driving force that will push First
Niharika Pathak
Head Project Manager
Niharika has over 10 years of experience in the Project Management field. She has worked with a wide range of businesses helping them streamline and optimise their processes. After graduating with a degree in Computer Science, Niharika learnt that project management success is as much about leading people as it is about managing tasks and processes. She is also a bit of a data nerd with an aptitude for analytics.
Years of Dental Web Design
Years of SEO
Years of PPC
Start Attracting New Patients Today
Schedule a free strategy consultation for a review of your website, competition and local market. You'll walk away with a complete roadmap to start attracting new patients online.