SEO For Dentists
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As a dentist competing with others in your area, you can’t get away from marketing your services online. Not anymore. The Internet is where 90% of us turn when making important decisions, such as choosing the perfect dentist. Where do most of us direct our online questions? Google, of course, which seems to have all the answers.
Google of today is what the Yellow Pages were twenty years ago. Before someone commits to a buying decision, they type keywords into Google, just as they would have “let their fingers do the walking” way back when.
Focused on Local SEO For Dentists
SEO for dental practices always has a geographical component, so our team’s focus is on local SEO versus brand-specific SEO.
While the foundation is the same, the outcome is very different. For example, owners of brick-and-mortar businesses (like you) primarily care about potential patients who can reach them at their actual business location. On the other hand, a big brand such as Coca-Cola is not concerned with where a customer is located; its focus is on awareness and purchase of its products. Because local SEO is a particular aspect of search engine optimization, ranking factors will differ slightly from brand-specific SEO.
For more information on how local search impacts your practice, download our FREE whitepaper, Local Search and How It’s Affecting Your Practice.
Are You A Three Or Five Star Dentist?
What are people saying about your practice online? Are you defined by the few bad apples that left a bad review or the the hundreds of satisfied patients you’ve got? Is this holding your practice back from attracting new patients?
A negative online reputation can cost you $100,000+ in lost patient revenue EVERY year!
The reverse is also true. An online reputation that inspires trust and can add $100,000+ to your bottom line. In the digital age, your online reputation really is that important.
Here’s a statistic that we want you to remember; over 88% of all consumers trust online reviews as much as they do recommendations from friends and family. Data shows new patients want a reputable doctor or a doctor with a top notch online reputation.
Reputation management is an essential part of practice management.
First Dentist believes that reputation management for dentists is essential for SEO and conversion. We believe it’s so important, we’ve included reputation management as a part of every SEO package we sell!
Read more about reputation management for dentists here.
SEO
Search engine optimization (SEO) increases the visibility of your website in search engine results. As your web marketing specialists, the team at firstdentist.com will leverage the latest dental SEO tactics to subtly tweak your website with the goal of increasing the volume of high-quality visitors to your website. The following are the various stages of our SEO process for dentists:
Keyword Research and Analysis
Using tried and true SEO tools we will discover the search terms your prospective patients are using to find a dentist in their area. Once we have this information in hand, we will sort it by priority and use it to inform the optimization of your website’s pages, the words used in new articles and posts on your site, and any further web marketing done on your behalf; such as paid ads.
Quality Content
Copywriting and Link Attraction
Depending on how competitive your local market is, we may need to help you create additional content on a monthly basis. This content will be written by a professional copywriter with the aim of providing useful information for prospective and existing patients to read and share with friends and family. Over time, great content leads to people linking to your content because they find it interesting or useful; we call this link attraction. Through shares and link attraction, your dental site’s authority will build and soon stand out from the rest of your competition.
Tip: This same content can be used in a newsletter, and for sharing across social properties if you so desire (like Facebook, LinkedIn, Twitter, etc.). Our goal is always to milk as much benefit as possible out of every marketing dollar and/or time you spend.
Citation Building
Your clinic serves a local area and Google needs to be certain your dental business exists at that location and is a genuine business; you wouldn’t believe how many companies try to cheat Google. As a result, Google looks for trust signals such as evidence from 3rd party websites your business indeed exists and at the address you specified. A part of our dental SEO service includes building these citations and correcting any incorrect citations your business already has.
For example, say your business is listed on Yelp but the address is off by a single character/digit or uses different wording (suite vs. unit). In this situation, we need to make a correction so the business Name, Address, or Phone number (also known as N.A.P.) is consistent across every 3rd party site while adding your business to other sites we know Google checks. All-in-all, this presents Google with a more cohesive and trustworthy image of your business – which leads to a greater chance of high search engine rankings.
Ongoing Dental SEO
99.9% of the time dental SEO needs to be an ongoing process and not a one-time effort. A dearly departed friend of ours said you have to consistently earn your success on Google and we couldn’t agree more. Once your site achieves top rankings your business will need to build its authority regularly and consistently in order to maintain rankings in the face of growing competition and changes in search engine technology (Google makes literally thousands of updates per year that could affect your rankings). Our job will be to handle all or part of that service on your behalf. What that will entail, generally varies but often includes the following:
- Dental SEO for new content as it is added to the website.
- Tweaking the content on pages to increase search engine rankings (where possible)
- Keeping our clients up to date on the latest search engine marketing techniques and ideas that could be applied to their business/website.
- Transparently reporting our results in monthly reports and quarterly meetings.
- Continuing to build citations and monitoring existing citations to ensure they remain viable.
- And more when necessary (for example: paid advertising on Google and Facebook)
Reputation Management
firstdentist.com includes the incredibly valuable Proven Local software with every SEO package it sells. Proven Local will make it easy for you solicit positive reviews and get your patients to post them online. A great online reputation is an essential part of every practice success story.
Reviews & Endorsements
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Reviews & Endorsements
“I’ve spent hours searching for the right theme for my projects only to be disappointed with poor design and overcrowded features. With Divi and Josefin, my search is now over!”
– Jane Doe
Dr. Ed Kwan, DDS, MSD, PS
Seattle, WA
“firstdentist.com made the process simple, straightforward and a lot easier than I thought it would be.”
Dr. John Sparaga, Orthodontist
Clear Smiles Alaska
“firstdentist.com did a wonderful job creating a cohesive, easily navigable, well-designed site from scratch that is now listed at the top of Google searches.”
Dr. Larry Frankel, DMD, MS
Cleveland, OH
“firstdentist.com goes the extra mile to satisfy their customers and puts their all into the project.”
Dr. Ed Kwan, DDS, MSD, PS
Seattle, WA
“firstdentist.com made the process simple, straightforward and a lot easier than I thought it would be.”